WORK.SMILEY MONROE
Icon Creative Design and Advertising
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Ambitious is an understatement when it comes to describing Smiley Monroe. Their sights are firmly set on becoming the UK and Ireland's leading producer of conveyor belt and cut rubber products.Icon proved to be the prefect partner to help them achieve their aims. And Smiley Monroe knew exactly what they wanted - creating a more high-end, high tech image was the key to transforming their market profile and meeting their strategic aims.
And we delivered - rethinking the corporate identity and helping the company launch a new division, Smiley Monroe Direct. Icon also injected much needed life and excitement into the company's marketing literature, engaging customers through the use of tactile materials, vivid colours and 'extreme' imagery. This reflects the extreme conditions in which these products perform and the extremes that Smiley Monroe will go to for their customers.
WE CREATED
Complete Brand Makeover
New Company Capabilities Brochure
Company Signage
Press Advertising
Various Customer Communications