WORK.BOW STREET MALL

Icon Creative Design and Advertising

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Bow Street Mall is one of Northern Ireland's largest shopping malls with over 70 retail outlets, so we were delighted to win a very competitive pitch for this coveted account back in 2004.

Since then, we have built a successful and very productive relationship as Bow Street mall's marketing and advertising partner. Our role has included creating major multi-media seasonal campaigns, developing and managing unique competitions and introducing the Bow Street Mall Magazine - an innovation that other shopping centres are now imitating. Obviously the sincerest form of flattery. Every element shares a sense of fun and excitement, appealing to a diverse audience looking for a shopping experience on a larger scale.  

WE CREATED

3 TV Advertisements
Outdoor Advetising
Press Advertising
Internal Poster Advertising
Bow Street Mall Magazine
Seasonal Campaigns
Competition Entry Forms
Radio Advertising
Internal Signage