Building a brand from the ground up is a challenge we relish. So when this major Northern Ireland structural steel manufacture and engineering firm came to Icon with a tired, outdated brand image that was holding them back, we couldn't wait to get started. Icon's rebrand has proven the power of a strong silhouette and dramatic use of colour and image. The new look has totally altered perceptions of Environmental Fabrications, clearly defining what they do and emphasising their commitment to deliver world-class products on time and within budget every time. What's more, the distinctive design has worked equally effectively across stationery, a capabilities brochure, vehicle livery, exhibition stands and company signage. All demonstrating that a clean slate brings out the best in us.